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Who Is HOUMade?
Houston Made is a local branding initiative to support small maker and manufacturing businesses producing locally made goods. These can include artisan and craft-based businesses using handmade techniques to high-tech ventures utilizing digital tools such as 3D printers, laser cutters, and CNC machines.
We are actively working to establish an innovative partnership network of community organizations, public entities, businesses and industry leaders to bring this initiative to life. Check out our current makers, retailers & community partners or reach out if you would like to learn how your organization can join our network!
stories
Meet Local Makers
We are excited to offer regular community programming to support existing entrepreneurs and make pathways for their businesses. HOUMade offers meetups, help across HCC locations, seasonal pop-ups and collaborations with other partners to raise visibility of Houston made across the Greater Houston area.
chef+bartender+chemist
LaShan Arceneaux
In the aftermath of my partner, Coop's, passing, HOUMade became my unexpected refuge. Prompted by Connie Leon's post in the Houston Latina Bloggers group, I joined workshops at the West Houston Institute, seeking solace and a break from grief. What started as a social and learning outlet expanded into a transformative journey, from makers sessions to workshops on exporting and branding. HOUmade led me to the East End Makers Hub event, where the revelation about Kiva reshaped my business aspirations. Empowered by HOUmade, especially Connie, I secured a Kiva loan, propelling me to enhance production and revitalize my website. The profound impact of these connections has been my unexpected WOW moment, showcasing HOUmade's remarkable influence in fostering growth, resilience, and community bonds.
Raíces Plants + Decor
Kathleen Villela
Kathleen Villela, a wife, mom, and proud owner of the Latina brand Raíces Plants & Decor. I want to begin with a heartfelt thank you to Ms. Connie Leon for this incredible opportunity to enhance my business knowledge and brand. The Creative Business for Makers workshops have been transformative, teaching me the essence of branding and the dedication required for a business. Under the guidance of exceptional Business Trainers, I even revamped my logo and brand name. They emphasized the holistic importance of our brand, logo, self-marketing, and the resilience to persevere. The confidence instilled in me extends to catering to my supportive audience. Networking with other talented business owners has been invaluable. I wholeheartedly recommend these workshops to fellow entrepreneurs—it's a gain without any loss. Thank you, Connie and all the amazing staff at WHI.
Neuroscience + Handmade
SAMARRA ADLEY
Samarra Adley of Mom Beyond Birth curates high-quality self-care bath and body products for busy, overwhelmed moms. She educates mothers from the 4th trimester onward about self-care through seminars, workshops, and presentations. With a Neuroscience B.S. and pharmacy experience, Samarra combines her expertise with her experience as a mom of three young children, who are the primary inspiration for her business. She has operated her LLC for about two years and recently obtained a DBA. Upon receiving an email from HCC’s West Houston Institute about the HOUMade program, she attended the Business Leadership series at the SE campus, finding it convenient and beneficial. She had previously enjoyed an entrepreneur series with the HOUMade program at HCC South Campus in the Summer of 2023.
Fashion + Passion
Melanie Cole
Melanie Cole, Owner of Remarkable Embrace Boutique. Creative Business for Makers Workshop is one of the best decisions I've made as a small business owner. The amount of resources & learning has blown me away & the fact that it's free, this was priceless to me. It's hard being a first generation business owner starting from nothing with no help or finances. When Connie started introducing the workshop to me, I couldn't stop thinking about it. I registered right away. Each guest speaker has opened up doors for me that I didn't know existed. I can scream from the rooftops about it all day long. I look forward to each week and utilize every resource that has been provided. This program can open many doors for small business owners that can't afford to pay for school or workshops otherwise. It’s not just the workshops, it’s the people behind it. Their passion to help others is a breath of fresh air.
Handcrafted Goods
Alma Perez
Alma Perez, Owner, Alma Designs Handcrafted Goods As a local Houston market curator, Alma Perez is deeply connected to the community. She has recently expanded her impact by launching a new family-owned venue space in West Houston. This new venture has become a hub for local events and gatherings, showcasing her commitment to fostering community connections. The classes at the West Houston Institute have been a transformative experience for Alma, both personally and professionally. They have provided invaluable insights into formalizing her business plan, setting clear goals, and improving customer service. Additionally, these classes have facilitated connections with a diverse network of professionals and organizations, ranging from sales and marketing experts to community and nonprofit leaders. Alma treasures being part of this vibrant community, which has played a crucial role in her business’s growth and success.
Houston Collabs + Event Curator
Sofie Hernandez
Sofie Hernandez, Founder and Owner of La Chingona Collab, Event Producers. Being a part of the creative community at the West Houston Institute through the small business workshops has opened so many opportunities for me in my journey of learning how to be an entrepreneur. I've increased my network significantly, learned how to start up my brand, and am now a member of a supportive community that is so willing to share knowledge and experiences with each other. Words can't express the value of the resources that I have been made aware of since I took my first workshop series last year. I can honestly say that I am someone who is now knowledgeable, confident, and capable of achieving my goal of becoming a small-business owner thanks to this program at WHI.
Pinatas + Scluptures
Catalina Calderon
Catalina Calderon, Owner of Smash and Pull Piñata. The small business development program at WHI has had significant impact on my business. As a full-time artist, I was immediately encouraged by the resources available thru the programming. I was able to learn new and actionable business strategies that have benefited my daily operations. Access to the Maker Space technology and tools has allowed my production to increase and generated more income for my family. I am very grateful to the program and the huge support of staff at Hou Made.
Up-Cycle + Records
Ronda Wenger
In April 2023, shortly after launching RoRo's Retro, I discovered the Maker to Market class at West Houston Institute. This transformative class led me to join the Creative Small Business program, which provided essential skills in branding, communication, and support through workshops and networking with fellow small business owners. I began this journey after leaving my job to care for my mother. The program offered invaluable tools such as public speaking coaching, mentor access, and MakerSpace training, all crucial to our growth. The one-on-one training and the HOUMade Market experience have been pivotal to our startup's success. Connie Leon, the Program Coordinator, and her team have been exceptional, providing resources and opportunities beyond what we imagined. We are incredibly grateful for the doors this program has opened for RoRo’s Retro.
Popcorn + Community
Jason + Wendy Benjamin
Jason and Wendy Benjamin, co-owners of PopLife Popping Co, run a family-owned business based in Houston, TX, specializing in a diverse range of kettle corn and popcorn flavors. Our offerings include classic Kettle Corn, as well as Carmel, Strawberry, Blueberry, Green Apple, and unique Specialty flavors like our popular Watermelon Tajin, along with seasonal varieties. We discovered the West Houston Institute (WHI) classes through recommendations from fellow vendors, and they have been instrumental in helping us expand our business ideas. The WHI classes have provided invaluable insights and support, allowing us to grow in many areas. PopLife Popping Co is available for a variety of events, including birthday parties, outdoor sporting events, festivals, quinces, family reunions, and more. Let us bring a touch of sweetness and flavor to your next occasion!
Aguas Frescas + Young Entrepreneurship
Victoria Zara
Meet Victoria Zara, a 11-year-old entrepreneur making a splash in Houston with her vibrant aguas frescas business. Brimming with charisma and creativity, Victoria has turned her love for fresh, fruity drinks into a local favorite. Her stand, adorned with bright colors and cheerful signage, is a hotspot at community markets and neighborhood events. Victoria's aguas frescas, crafted from a special blend of fruits and spices, have quickly earned her a loyal following. She’s hands-on in every aspect of her business, from experimenting with new flavors to managing her finances, showcasing a level of maturity and dedication beyond her years. Victoria’s dynamic personality and warm, engaging presence make her not just a successful young entrepreneur but also a role model in her community. Her entrepreneurial journey is as refreshing and inspiring as the beverages she serves, proving that with passion and perseverance, that all young entrepreneurs can make a significant impact. Photo Credit: Rolando Guerra Photography
Maker Market Curator + Community Partner
Faith Cisneros
Faith Cisneros, Founder of the Shop Local Market, Vintage Street Fest, and Northside Art Market, and owner of several local Houston brick-and-mortar stores including Shop Local MarketSpace, Cargo Vintage, and Labels Vintage Streetwear, has been an integral part of the HOUMade Maker to Market series. Her involvement extends to curating our special events market, collaborating closely with local small business program participants from the West Houston Institute. With over 20 years of knowledge, experience, and an entrepreneurial journey that spans diverse creative ventures, Faith is dedicated to sharing her insights to guide and inspire others. Her commitment is to help others achieve their maximum potential in their creative paths, fostering growth and innovation within the local business community.
Creative Entrepreneur + Community Building
Desiree Klaus
Desiree Klaus, Owner of the Let's Vamonos Network is a Local Latina Entrepreneur originally from Baytown, has become a well-known figure in Houston for her unwavering support of local small businesses. As a key player in the HOUmade Community, she has leveraged her extensive media and graphic design skills to elevate local brands. Her expertise in content development and social media strategy has empowered countless entrepreneurs to thrive in the competitive market. Balancing her roles as a creative professional and dedicated mom, Desiree has forged a significant impact in Houston, seamlessly integrating her Baytown roots with the city’s dynamic culture. Her commitment to fostering community growth and her innovative approach have firmly established her as a driving force in Houston’s small business ecosystem.
Specialty Candy + Family Business
Natalie Garza
My story starts during the pandemic when everything was uncertain and stressful. Despite witnessing my parents' worries, I believed God had a plan for me. One night, while my mom relaxed on the porch with her favorite drink, I was in the kitchen experimenting with recipes and making chamoy for personal use. I shared my secret chamoy candy recipe with my mom, and she was thrilled! She posted about it on social media, and the response was immediate. People were excited and asked if we were selling them. Initially, I hesitated, knowing we were all struggling, but decided to share the joy of my candies instead. To my surprise, orders started pouring in, and people asked for deliveries. My parents and I prayed about it and decided to pursue it. Soon, my kitchen became our office. My mom handled advertising and social media, my dad managed finances and packaging, and my brother sorted and supported. My business has flourished, and I've met wonderful people like Connie, who has been a true blessing. Attending WHI has deepened my understanding of business, and I’ve gained immense respect for self-made and Latina entrepreneurs.