3 Ways to Strategically Pivot in your Business During an Economic Crisis

Hosted by the HCC Center for Entrepreneurship – Southeast on April 17, 2020

Whether it’s COVID-19, the tech bubble bursting, 9/11, the Great Recession that was brought about by the collapse of over-leveraged real estate and financial markets, or something else, an economic crisis does not have to destroy your business or your brand. There is a lot of talk right now about the need to pivot. While that’s true, there is more to it. As entrepreneurs, experts, and marketers, we have to know the most effective ways to pivot that will position us to not only survive this difficult time, but to also THRIVE! Whether you offer a product or service, find out how to pivot strategically. We’ll cover three ways, along with a bonus strategy.

About Our Speaker: Rachel Wilson Thibodeaux loves God, her husband, her dog, a good book, business, high heels, and chocolate. Sometimes chocolate takes priority. Don’t judge her. Rachel is a brand and marketing strategist, specializing in digital and other strategic marketing strategies. She’s an award-winning speaker and Amazon bestselling author. Rachel is the Founder of SWAG Strategy Solutions where SWAG is not just a cool name (although it’s pretty cool). It’s an acronym that stands for Strategic Women Achieve Growth. Clients turn to SSS when they’re serious about clearly defining their brand message and want to effectively position their services to limit their competition. A powerful speaker, she has shared the stage with the likes of Robin Roberts of Good Morning America. Rachel resides in the Houston area with her husband and fur-baby, a feisty shih-tzu known as “the other Olivia Pope.”