It Goes Down in the DM – Digital Marketing That Is

webinar courtesy of HOU Made

The Houston Community College – Center for Entrepreneurship Southeast hosted the “It Goes Down In the DM – Digital Marketing That Is” webinar with guest speaker Rachel Wilson Thibodeaux on May 6, 2020.

Like it or not, digital marketing is not going anywhere. It’s exploded over the last 10 years with no sign of that growth slowing down. I know social media and other digital marketing can be overwhelming. However, it doesn’t have to be. Don’t miss this presentation that will break down what exactly digital marketing is (it’s more than just social media) and a few key strategies that you should be maximizing. We’ll address questions such as:

  • Which social media platforms are best for my business/brand?
  • Do I really need to post “all the time?”
  • What if I don’t have a big budget for paid ads?
  • I keep hearing about video. How should I be using it? What if I’m not comfortable doing video?
  • What is an influencer really? How can I benefit from influencer marketing? And more!

About Our Speaker: Rachel Wilson Thibodeaux loves God, her husband, her dog, a good book, business, high heels, and chocolate. Sometimes chocolate takes priority. Don’t judge her. Rachel is a brand and marketing strategist, specializing in digital and other strategic marketing strategies. She’s an award-winning speaker and Amazon bestselling author. Rachel is the Founder of SWAG Strategy Solutions where SWAG is not just a cool name (although it’s pretty cool). It’s an acronym that stands for Strategic Women Achieve Growth. Clients turn to SSS when they’re serious about clearly defining their brand message and want to effectively position their services to limit their competition. A powerful speaker, she has shared the stage with the likes of Robin Roberts of Good Morning America. Rachel resides in the Houston area with her husband and fur-baby, a feisty shih-tzu known as “the other Olivia Pope.”